The Yetunde Price Resource Center stands as a testament to the enduring memory of its namesake, Yetunde Price, whose life was tragically cut short by an act of senseless violence. Founded by the Williams family, including tennis icon Serena Williams, the center is a beacon of hope and healing, providing vital resources for those affected by trauma.
Collaborating with local organizations, the Center in Compton, CA, goes beyond traditional assistance, offering healing-centered and trauma-informed programs. With a focus on nurturing and supporting the local community, the center ensures that families impacted by violence have access to critical services that promote healing and resiliency.
Serena Williams, renowned for her dominance on the tennis court, extends her impact far beyond sports. Amid the challenges posed by the COVID-19 pandemic, Serena joined forces with BELLA+CANVAS for the Masks for Kids campaign. Their collaborative effort resulted in the donation of over 4 million daily face masks to children attending underserved schools across the United States, ensuring a safer start to the 2020-21 school year.
In the summer of 2020, recognizing the increased food insecurity caused by the pandemic, Serena partnered with Instacart to launch and raise awareness for the #GiveFromTheCart Challenge. This impactful campaign supported Feeding America’s programs, addressing hunger in communities most in need. Beyond donating the first 50,000 meals, Serena utilized her vast social media reach, with over 12 million Instagram followers, to encourage others to participate and “turn their groceries into good.”
Serena Williams’ philanthropic endeavors go beyond the tennis court, showcasing a commitment to making a meaningful difference in the lives of those facing adversity. From ensuring the safety of school children during the pandemic to addressing food insecurity on a national scale, Serena’s legacy is marked by compassion, activism, and a dedication to uplifting communities in need.
source: serenawilliams.com